Posts Tagged ‘Marketing’

Internet Marketing Tips – Break Into Online Business Now

March 15, 2010 in Scuba diving tips | Comments (0)

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Internet marketing tips are all over the place. One bit of advice to take however is to build your own blog. Blog stands for web log. It is one way you can promote your own website, your online products, or affiliate products. The advantage is that you can have your own professional looking presence on the internet without having to buy web hosting space and you do not have to build your own website.

There is several free blogging software on the internet. These are professional blog creating services that will give your blog a real professional look and they are free. You cannot beat the price. It is easy to set up a blog. Simply follow the steps when you sign up on the free blog provider you choose to use.

Then choose a market you want to write or blog about. Let us say you like scuba diving. In fact it is your passion. You create a blog and write about scuba diving. Your write about trips you have taken, equipment you have used, safety tips.

You need to have an affiliate link that identifies you as the affiliate marketer who sent them. This is easily gotten from the company you are promoting. You then build a blog and start talking about the market and the products you are promoting. You can promote scuba diving products as an affiliate. You write in your blog about safety issues, best place to scuba dive, and even your own scuba diving trips.

Then talk up the products you are promoting. Then invite your readers to go to that website via your affiliate link. When they buy you earn a commission. You can even do a product review of the products you are promoting as an affiliate. People will trust your opinion and in your recommendation you include your affiliate link so people can buy the product.

You can make money as an affiliate in this way and you did not have to build your own website and you did not have to pay for hosting space. It is all free. You cannot beat price. Another advantage of a blog is that search engines like them a lot. This is because they are updated usually on a daily basis. Search engines like new and relevant content on sites that relate to the key word phrase.

One reason to do this is because blogs are favored by the search engines. The search engines like Google look for site with content related to the search term that is updated with new and fresh content on a regular basis. So your blog will be ranked higher than your website in some cases because it has fresh content.

The best tip for internet marketing is however to get started. You can watch tutorials and read online articles about marketing. But if you have yet to do anything practical you are delaying your first dollar from coming in. So get started today. There are many people making a good income online. They realized that the only way to get started was to do it today not tomorrow.


Article Marketing Tips

March 14, 2010 in Scuba diving jobs | Comments (0)

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If you really want to make money on the internet, then no doubt you’ve found the goldmine known as article marketing. Even if you haven’t actually made money with articles yet, certainly you realize the potential. And if you don’t, you’re missing out otherwise.

The job of actually submitting your articles to one or 100 article directories is already easy. This is because of the article submission software already available online. (There’s good free software available as well as retail versions.) And while it’s handy to be able to submit to more than one article directory at a time, it’s only the beginning. Because the big picture is that you need to give the readers what they want, first and foremost. Anything less and you’re just wasting your time and effort. (You’ll hardly waste your readers’ time, because they’ll just scan your article for about 5-10 seconds before they realize the article is boring and/or not filled with valuable content before they click away.)

What follows are 3 common mistakes made by many people when it comes to writing articles, and how to avoid them altogether:

1. Publishing content that does not help the readers and/or is not interesting to read.

Either way, the article won’t get read (at least beyond a few sentences or so). And remember that if your article doesn’t get read all the way through, then your author’s resource box will not get read, either. And if your author’s resource box doesn’t get read, the backlink (link back to your website) will not get clicked. Since this is the primary reason you’ll submit articles to the directories, it pays to take the time to make your articles as informative and as interesting as possible.

But most peoplemarketers (including me) that submit articles to the online directories are not talented authors. Maybe you are, maybe you’re not. No problem. In any case, don’t fret over each article; don’t worry that it’s not a perfect bit of witty, insightful prose. Instead, make sure it does a good job explaining whatever its subject is. If you’re also able to make your article interesting and witty at the same time, great. But focus on the the content; make the reader feel he or she is getting valuable “secrets” or perhaps old information presented from your unique point of view.

2. Not knowing and applying the difference between writing an article and submitting an article.

There are 3 key benefits associated with the reasons why you want to submit articles to the article directories. These benefits are: Branding, Lead Generation, and Promotion. There is, however, only one reason why an article is written…and that is to inform your readers. If your article fails to do that (or do that well), then it won’t achieve these 3 benefits, because nobody will be interested in reading the article. So never, ever forget that the primary purpose of writing an article is to inform your readers. The reason you submit an article to the directories is for your own gain; but think only of your audience when you write the article.

3. Not taking advantage of the promotional opportunity of submitting an article.

You probably already know that submitting articles is great to get more backlinks back to your website. This is great, but you can get tons more traffic and better search engine placement from the same article by doing the following:

Be sure you mention keywords at different places throughout your article. And not just any keywords, but 3-5 word keyword phrases. (These are called “long-tail” keywords.) Long-tail keyword phrases don’t get searched very often, but when they do, they result in clicks to your website at a much higher percentage rate. Think quality traffic and not quantity traffic.

But don’t make your article read unnaturally, such as in this example: “SCUBA diving in Bermuda is a wholesome activity because SCUBA diving in Bermuda is clean and doesn’t disturb the environment. SCUBA diving in Bermuda is fun because SCUBA diving in Bermuda”…etc. (You get the picture. Obviously, “SCUBA diving in Bermuda” is the long-tail keyword phrase that is overused.)

As a matter of fact, if you just write naturally you will likely end up using your keywords the optimum amount of times at different places. But this means that you must write well; you must write a good informative article. This makes sure your keywords will show up naturally because it “forces” you to use them.

Also don’t forget about anchor text. Use anchor text where you can–especially in your author’s resource box. (Most article directories will not allow you to use anchor text in the main body of the article.)


Ytb Marketing Tips-from an Expert

March 12, 2010 in Scuba diving tips | Comments (0)

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You can find all kinds of well meaning people giving advice on YTB marketing tips, including items as attraction marketing and many other potions and pills.

As an Internet marketing and SEO (search engine optimization) expert, I will share some of the obvious and not so obvious methods of YTB marketing tips.

First you must understand that YTB has 2 products, the marketing side and the travel side. I feel that if you concentrate on building your travel business first, then the marketing side will come automatically as people begin to see that you are making it as a home based travel agent, not a MLM marketer.

It will take time to build your travel business, there are no short cuts here and NO BUSINESS, HOME BASED OR OTHERWISE is easy and can be cost prohibitive. You must invest time and money into ANY business to make it work.

I have friends tell me all the time, “man if I had your job, I would take Fridays off”. Well, if you are a serious business owner, you do not take time off, while you are building a business, you do this when your business is established and can run on autopilot.

To get your travel business going in the right direction, you need to choose and niche market or a market you are already knowledgeable about and position yourself as the expert for let’s say “Florida Keys vacations”.

All your marketing activities will be centered around positioning yourself as the expert to turn to for “Florida Keys vacations”.

You should start a blog and start blogging 2-3 times a day about attractions in the “Florida Keys”, vacations rentals, hotels, restaurants, car rentals, restaurants, museums, night clubs, festivals, local news and weather, be intunewith the business community, etc. This will make you an expert in your field.

Another item that you should do to set yourself apart from the others to position yourself as an expert is to write articles about your field of expertise and submit these to FREE travel article directories. The other benefit of this is that it will create back links to your travel website and/or travel blog to increase your search engine rankings. The higher your rankings, the more deals you will close.

Tap into undeveloped markets to increase your chances of selling more travel. This item also falls under the marketing side of YTB, but if you do this you will sell more by having more travel options in your particular area of expertise, “Florida Keys vacation expert”.

When people come to the “Florida Keys” they will be searching for activities to do while on vacation. This is where you tap into the undeveloped markets and offer golf vacations and tee times, scuba diving trips, dolphin watching and sport fishing opportunities.

What is you do not have these certain trips available to you through YTB Travel or YTB Outdoors? You approach the local golf courses and have them join YTB Golf, this can be done through Golf Switch.

GolfSwitch is the largest online golf reservation provider in the golf industry. Since 1998, GolfSwitch has helped hundreds of golf courses leverage the Internet to increase exposure, drive rounds and revenue, and maximize tee time yields. Through a suite of marketing and distribution services, we help golf courses connect with customers around the corner and around the world.

You will not make any money signing up any golf courses, but when they join, you will have more golf vacation packages for you to sell in your expert market, “Florida Keys vacations”.

How about the local dive shops, dolphin watching expeditions, sport fishing charters, boat cruise providers, kayaking and other water sport providers? This is where you can make money in two ways, the marketing side and travel side.

When you approach these adventure travel providers and get them to come on board with YTB Outdoors and make their services available to your customers, you will benefit from them becoming a YTB Outdoors Outfitter in two ways. You will have a new member of your team and a whole new set of services that you can sell to your clients.

By getting the local adventure travel providers to join your business model, you have now positioned yourself as the “Florida Keys” adventure travel expert.

How many people in the “Florida Keys” get married each year? How many vacation in the “Florida Keys” each year.? Can you see where I am going here? You will also market yourself as the “Florida Keys” honeymoon expert by offering honeymoon vacations and the FREE YTB Honeymoon Bridal Registry.

While on the subject of honeymoons, how about romantic vacations? With the help of YTB Flowers, you can position yourself as the “Florida Keys” expert of romantic vacations by offering to have flowers delivered or many other personalized gifts or offer to shop for special gifts, recommend romantic restaurants, order limo service, etc.

You can see that by simply marketing yourself as an expert in a small geographic area, your chances of building a successful business is much easier and less expensive Once you build a successful business using this model, people around you will want to become involved in the YTB Opportunity because they can SEE how successful you became.

You can not sell the idea of success, unless your are successful yourseelf. YTB Travel is a business and you must treat it as a business to make ot work.

YTB (Your Travel Biz) is also a business, a marketing business. You can make alot of money with Your Travel Biz, but if you want to have a professional business and have the marketing side customers come to you, you must become successful selling travel yourself, then sell the marketing side of YTB.